Update Your Mobile Technology: Smartphones and Computers
February 14, 2012
Without an iPad, an iPhone, or even a sufficiently smart phone, I was getting left behind. Literally. (more…)
Posts Tagged ‘iPad’
Octa Launches at 2012 International Consumer Electronics Show
January 10, 2012Unveils versatile TabletTail™ line and signature products – the Vacuum Dock and WhaleTail – to increase mobility and ease of use of tablets and e-readers
Las Vegas – January 10, 2012 – Octa™ (https://www.octa.com), a creator of tablet and e-reader accessories, today announced the official launch of the company and its TabletTail™ line. The company will debut its never before seen product at booth #6221 at the 2012 International CES in Las Vegas at the Las Vegas Convention Center and World Trade Center/Las Vegas Hilton.
Prometheus Trotsky and Nikki Braziel founded the company on the premise of combining technology with forms found in nature to create distinctive tablet and e-reader accessories that suit every lifestyle.
The TabletTail product line is launching with two separate components: the Vacuum Dock and WhaleTail stand. Their compact and agile design compliments the sleek construction of tablets and e-readers and gives users the mobility their lifestyle demands. The Vacuum Dock is a comfortably-shaped grip with a convenient low-angle stand. When attached to the Vacuum Dock, the WhaleTail increases functionality by acting as both a stand with a full range of angles and a handle for tablets and e-readers. Additional docks and tails that are compatible and interchangeable will be released throughout 2012.
“Many tablet accessories are created simply to provide protection, but they don’t extend the functionality of the device,” said COO Nikki Braziel. “Our goal at Octa is to improve the way people use their technology. Our product line is not only universally adaptable to a range of tablets and e-readers, but it also adds usability when you’re on the go. The WhaleTail creates a handle that allows you to safely use your tablet while working, walking, traveling, multi-tasking, reading, or watching a movie.”
Product Highlights:
- All-in-one stand and handle solution
- Full range of portrait and landscape angles
- Vacuum suction attaches securely to your tablet or e-reader for 6+ hours
- Lightweight, compact, and mobile
- Comfortable handle nestles in palm
- Modular Vacuum Dock is compatible with future Octa TabletTail accessories
- Currently available in black
The TabletTail is priced at $59.95. It is currently available for pre-order and will be shipped in April 2012. For more information, visit https://www.octa.com.
ABOUT OCTA
Octa creates distinctive mobile electronics accessories that make the digital experience more enjoyable. The creation of Prometheus Trotsky and Nikki Braziel, Octa was born from their combined love of technology and natural form. The team is comprised of a small group of artists, philosophers, and inventors, constantly striving to combine beauty and functionality. They maintain a creative environment by combining work and playfulness in their Denver headquarters.
For more information, visit us at https://www.octa.com.
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by Nikki Braziel in Press Releases
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An Emergent Syntax of Stuff
August 17, 2011
(Photo Courtesy of Dave Patten)
In the 2006 comedy Idiocracy, Mike Judge depicts the Great Garbage Avalanche of 2505. That falling mass is almost certainly full of original iPads, first generation iPods, and antiquated iPhones, along with device-specific chargers and trashed FM transmitters. Technological advances have their costs. More pernicious than the stylized movie threats of new weapons or rampaging dinosaur clones, we face a not-so-subtle and advancing threat: the exponential growth of stuff.
This is the environmental impact of planned obsolescence, or the design practice of deliberately providing a product with a limited useful life. Items are created with intentional shortcomings to force users to make ancillary purchases. It’s no surprise that the sale of consumer electronics accessories represents $10 billion in annual revenue. Most consumers plan to use their accessories for a few years, but when the form factor, or geometry of a product, shifts from generation to generation—common among smartphones—accessory purchases may become more regular. Think of all those dead dongles: DisplayPorts replaced by Mini DisplayPorts, FireWire replaced by Thunderbolt. (more…)